– Fortune 1000 CMOs and other senior brand managers with multicultural or Hispanic marketing duties are urged to participate in the survey at http://bit.ly/hWYCgx

LOS ANGELES, CA – The Hispanic Public Relations Association (HPRA) and Hispanicize, organizers of Hispanicize 2011, have launched a comprehensive Hispanic Corporate Social Media Survey of Fortune 1000 companies through April 5 in order to gain an understanding of what companies think of social media targeting the Hispanic market, their attitudes, use of social media and predictions for the next year.

The 10-minute online survey, available at http://bit.ly/hWYCgx, is being promoted nationally through a coalition of industry organizations and trade media outlets that also includes the Public Relations Association of America (PRSA), the Hispanic PR Blog and HispanicAd.com.  The survey results, which will be unveiled at the Hispanicize 2011 conference, April 6-8, in Hollywood CA, is being conducted and tabulated by Survey.com.

“This survey of CMOs and other key brand managers at Fortune 1000 companies will provide the entire marketing and media industry with a rare snapshot of what major brands believe matters most when it comes to Hispanic social media,” said Manny Ruiz, CEO of the Hispanicize, the nation’s leading social media industry platform for marketers and bloggers.

Final survey results will be mass distributed online through various platforms and will also be available in the 2011/2012 Hispanic Social Media Guide that will be published in May.

About the Hispanic Public Relations Association (HPRA)

HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year.

The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information visit http://www.hpra-usa.org.

About Hispanicize

Co-headquartered in New York City and Miami, Hispanicize is the complete resource for Latino social media marketers and bloggers.  The company was co-founded by Latino social media thought leaders Manny Ruiz, founder of the Hispanic PR Blog, PapiBlogger and the Annual Hispanic PR & Social Media Conference, Louis Pagan, Co-Founder of LATISM and Migdalia Rivera, founder of Latina on a Mission.

Hispanicize regularly features in-depth industry news, webinar trainings, technology guides, online forums and a comprehensive directory and networking service for brands and Latina/o bloggers.

To follow Hispanicize.com on its Facebook fan page, visit http://www.facebook.com/hispanicize or on Twitter @Hispanicize.

– 30 –

Lourdes Rodriguez
tel: 626-403-3200, ext. 211
Email: lourdes@vpepr.com
Angela Sustaita-Ruiz
Tel: 203.364.4779

Source: Hispanic Public Relations Association

Leave a Reply

Your email address will not be published. Required fields are marked *