Applying Journalistic Practice to Content Development

There is a lot that machines and algorithms can do for us — the list goes on and on. But one problem the legions of talented engineers at work in Silicon Valley haven’t solved is the constant, pressing need for well-written content.

As fellow Search Insider Janet Driscoll Miller recently pointed out, Google’s updated algorithm is now focused not just on keywords, links and visits, but whether or not the content is altogether “good”: whether it’s really relevant to a search query and ultimately useful to an audience. In other words, simply having a keyword strategy isn’t enough. Those keywords must be packed inside content that is original, and purposefully written by people with some subject-matter expertise and a vested interest in the goal of informing, educating or entertaining a particular audience. Read More »