The growth of the Hispanic population in the US has generated a lot of news coverage in the last few months, but Manny Ruiz, CEO of Hispanicize, an online resource for Latino social media marketers and bloggers, says a lot of companies fail to reach out to this market.

He is particularly critical of consumer tech companies which he’s never seen directly market to Latinos. PRWeek reached out to several consumer tech companies, who declined to talk.

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