“El Tricolor” refers to the red, green and white of the Mexican flag and the colors worn by the Mexican National Soccer Team (FMF). The new campaign offers fans an opportunity to win replica apparel signed by some of Mexico’s best and biggest players, Makita Industrial Power Tools and $1,000 worth of Eurosport cards.
The “El Tricolor” contest is part of Makita’s “Construye Tus Suenos” campaign to engage Hispanic contractors across the U.S. With the recent success of the Mexican National Team in the CONCACAF Gold Cup, “El Tricolor” will connect with soccer fans as they celebrate their team’s accomplishments and look ahead to new challenges.
“From a strategic marketing position, Makita is establishing its brand in a very relevant environment that is also the fastest growing market segment in the US,” said Vicente Navarro, Eurosport’s Director of Hispanic Marketing. “There are 50.5 million Hispanics in America and by focusing our attention on the FMF and its fans’ passion for soccer we are able to connect with this market on a personal and authentic level.”