Two leading television industry publications, Broadcasting & Cable andMultichannel News have announced that Comcast Cable will be the first-ever recipient of their new award for Leadership in Hispanic Television. This recognition will be presented to leading executives of Comcast Cable during the Awards Luncheon at the Tenth Annual Hispanic Television Summit, to be held at the Marriott Marquis Hotel in Times Square of New York City on Wednesday, October 3, 2012.
Louis Hillelson, the Group Publisher for the two publications said, “Comcast has long demonstrated a remarkable tenacity toward an on-going commitment to effectively serve Hispanic customers. The management and employees of Comcast are well-deserving of this recognition because they continue to innovate and re-invigorate their efforts to provide exceptional programming, promotions, technology, and customer service for the Hispanic consumer base within the company’s market areas.”
Hillelson went on to mention, “We are very happy to be able to recognize Comcast as the first recipient of this note-worthy acknowledgment.”
The award for Leadership in Hispanic Television is being introduced in celebration of the tenth anniversary of this signature conference for those in the business of television for Hispanic viewers. The award acknowledges a single company or organization for their extraordinary efforts to serve Hispanic viewers. This is one of two recognitions to be made at the Awards Luncheon. The other award to be presented will go to an individual who has demonstrated their ability to support the growth and development of the Hispanic television industry. This other award has traditionally been presented annually and is called the Award for Outstanding Achievement in Hispanic Television.
“Meeting and exceeding the needs of the Hispanic market is a high priority for Comcast,” said Marcien Jenckes, Senior Vice President & General Manager of Video Services for Comcast. “We are honored to accept this award as a testament to the outstanding work of our dedicated multicultural team who continue to find ways to deliver compelling new products and the best content lineups for current and prospective Hispanic customers every day.”
The Hispanic Television Summit has been presented each autumn since 2003. It has become a “must attend event” for those in the business of television and digital video targeted to the US Hispanic and Latin American viewing audience. Last year, the Hispanic Television Summit attracted 500 attendees from across the country, Latin America and Spain. This year’s event is expected to meet or exceed prior attendance records
The Summit is being produced for the tenth time by the Schramm Marketing Group, a NY-based marketing services company which includes Hispanic marketing among its specialties.
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