NEW YORK, NY — Colgate-Palmolive Company joined the Hispanic Dental Association (HDA) to celebrate the launch of Colgate’s Oral Health Month. From June 1st until June 30, the annual campaign will help fight the poor oral health epidemic by educating U.S. families about the importance of proper oral care.

In partnership with the HDA, this campaign will strongly target the Hispanic community through bilingual oral health education materials and activities. The Hispanic population has become the largest minority group in the United States, resulting in an increase in oral health care demands. In fact, minority populations bear a disproportionate burden of oral disease in the United States according to a recent report by the U.S. Surgeon General.

“Due to language barriers, lack of familiarity and low dental insurance coverage levels, our Latino population continues to experience difficulty in accessing oral healthcare services and education,” says Carla Kelly, General Manager, U.S. Multicultural Marketing, Colgate-Palmolive . “With an ongoing need for improved oral health among Hispanic Americans, we tailored our Oral Health Month campaign to address the needs of this ever-growing community.”

During Oral Health Month, Colgate’s flagship program “Bright Smiles, Bright Futures” will travel throughout the U.S. to provide free oral health education and dental screenings to children via mobile dental vans. On a larger level, families across the country will be encouraged to participate in Oral Health Month by going online with their loved ones to take the “Colgate Family Promise.”