Colgate-Palmolive Partners with the Hispanic Dental Association to Launch 2010 Oral Health Month CSR Campaign
NEW YORK, NY — Colgate-Palmolive Company joined the Hispanic Dental Association (HDA) to celebrate the launch of Colgate’s Oral Health Month. From June 1st until June 30, the annual campaign will help fight the poor oral health epidemic by educating U.S. families about the importance of proper oral care.
In partnership with the HDA, this campaign will strongly target the Hispanic community through bilingual oral health education materials and activities. The Hispanic population has become the largest minority group in the United States, resulting in an increase in oral health care demands. In fact, minority populations bear a disproportionate burden of oral disease in the United States according to a recent report by the U.S. Surgeon General.
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