Cohn & Wolfe named Nissan’s Hispanic AOR
PR Week reports that Nissan North America has selected Cohn & Wolfe as its Hispanic AOR for the US following a competitive review.
Cohn & Wolfe, which began working on the business last month, is leading the account from its New York and Los Angeles offices, said Kerri Allen, VP at the agency and head of its cross-cultural practice, Infuse.
Representatives from Nissan were not available for comment.
San Antonio-based The Cartel Group’s Impacto division previously served as Nissan North America’s US Hispanic PR AOR .