Coca-Cola is hoping to ensure families have plenty of happy moments to remember this Hispanic Heritage Month. The “Momentos Coke” program encourages families to celebrate their heritage, stay connected and make new lasting memories this year with many travel opportunities to visit family members and win other prizes.
The program kicks-off August 30 at the People en Español Festival in San Antonio, TX with weekend-long festivities. Families can take part in a number of fun-filled activities at the Coca-Cola booth, where generations of Hispanics will connect around their cultural heritage. Activities include taking larger-than-life family photos, enjoying surprise musical performances and sharing culinary traditions. Lucky winners will also be selected to share happiness through the Share a Coke Machine or attend the People en Español Festival’s Youth Concert.
“There is no better time to launch ‘Momentos Coke’ than at the People en Español Festival,” said Alba Adamo, Group Director of Hispanic Marketing at The Coca-Cola Company. “It’s the perfect place for families to come together and make new memories while celebrating their culture and heritage.”
Attendees will also have the opportunity to enter Coca-Cola’s “Momentos Coke” Sweepstakes hosted in honor of Hispanic Heritage Month. Families can enter for a chance to win one of nine Grand Prize travel experiences that includes a $2,000 Delta Air Lines travel voucher and a $1,000 gift card, 27 Second place prizes that includes a $500 Delta Air Lines travel voucher and 270 third place prizes that includes a $40 value Univision Mobile Sim Kit so winners can keep in touch with family members. To enter the contest participants can upload a picture of family moments to Twitter or Instagram and tag it using the hashtag #MomentosCoke, then become a My Coke Rewards member to claim their entry. A My Coke Rewards product code can also be submitted as an entry on the website, www.MomentosCoke.com.
“Because Hispanic Americans are so passionate about their families and culture, in celebration of this Hispanic Heritage Month, Coca-Cola will make it possible for families to spend meaningful moments together regardless the distance,” said Adamo.
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