Starting November 22, the network will roll out a new programming line up, logo, tagline and studios
In 1997, CNN en Espanol broke news with the largest at-launch subscriber base in the history of the Latin American industry. The network quickly set the standard for credible, timely and relevant news and is routinely named in research studies as the region’s top news network on pay television.
Today CNN en Espanol revolutionizes Spanish-language news again, announcing the most comprehensive channel reface in its history. Starting November 22, CNN en Espanol will begin rolling out a slate of new programs and a completely redesigned branding package including a new logo, tagline, music and marketing campaign. The network is also making significant investments in technology, and will unveil a Miami-based production hub and state-of-the-art studio in Atlanta.
These changes will debut in several phases over the next year and are designed to evolve the way viewers engage with their world, providing them with all the news, information and actuality they need to stay informed and make smart decisions to secure their futures.
“This is an exciting, defining time for the network, and I am confident that the changes we are announcing today will both build on our past achievements and best position CNN en Espanol for an even brighter future,” said Cynthia Hudson, Senior Vice President and General Manager of CNN en Espanol and Hispanic Strategy for CNN/U.S.
“We have a long tradition of success in Latin America and are taking steps to maintain our leadership position. In addition, we are surrounded by opportunity in the U.S. and are working to assure we are best positioned to seize upon these opportunities.”
CNN en Espanol keeps the channel’s iconic red logotype, but will now include a tilde over the two “N’s.” This device suggests movement, the dynamic nature of news, and a reference to the language that unites our viewers.
The new tagline, Vive la noticia (“Live the News”), speaks to the relevance of CNN en Espanol in the lives of our viewers. The channel not only delivers credible coverage of top news stories, we also inform beyond the top headlines, with compelling programs that you can’t miss if you want to be truly informed. We engage them with useful information and compelling storytelling, and make them a part of it all through social media and participation as citizen journalists via iReport.
NEW PROGRAMMING: PHASE 1
Three of CNN en Espanol’s most popular programs will be extended to an hour, including Directo USA, Encuentro and Panorama Mundial. New shows include:
- NotiMujer — Destination programming for women
- Documentales — Captivating characters and compelling stories
- Showbiz — The daily dish on all the celebs and stars
- Europa Hoy — Headlines and headliners from across the E.U.
- Choque de Opiniones — Dynamic Debate
- CNN Dinero — A comprehensive look at markets, business trends and personal finance
STUDIOS AND TECHNOLOGY
Construction is already under way on two cutting-edge control rooms in CNN en Espanol’s Atlanta hub, and plans include an additional news studio at CNN Center. The upgrades will allow the network to remain technically innovative for years to come.
CNN en Espanol will open a full-service Miami-based production center by the end of 2010, which will serve as a newsgathering center as well as a studio for the network’s programming. The production center will complement CNN’s bureau in Plantation, FL, with specific Spanish-language focus, similar to the news organization’s arrangements in its Los Angeles, New York and Washington D.C. bureaus.