m-Wise /quotes/comstock/11k!mwis (MWIS 0.02, 0.00, 0.00%) and LatCel, the largest provider of mobile content for the U.S. Hispanic market, joined forces to create Club Lo2Yo.

Club Lo2Yo, which will be under the LatCel brand, will use LatCel’s mobile carrier partners to distribute various types of digital content through their portals. Through the use of web and WAP portals along with Android applications, content catered to Latinos, including music, videos, pictures and games, will be delivered to Hispanic users in the United States and Puerto Rico. Content is available to users through a monthly subscription or pay-per-download.

“We believe this partnership will give mobile users in the U.S. Hispanic market and Puerto Rico even more options for content and expand how they can use their mobile device every day,” said Zach Sivan, CEO of m-Wise. “We’re building on LatCel’s great reputation and contact with the millions of Latino mobile users in the U.S. and Puerto Rico, making their experience even richer.”

“Teaming up with m-Wise allows us to work with a team highly experienced in the content market and armed with superior technology,” said Jorge Rincon, CEO of LatCel. “Additionally, m-Wise’s quick time-to-market turnaround lets us get great content out to consumers even faster.”

m-Wise and LatCel will operate the partnership based on a revenue sharing model.

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