YouTube introduced its first original channel this weekend, the Spanish-language ClevverTeVe, which has three shows dedicated to entertainment and/or fashion. It comes from Clevver Media, which already has a channel on YouTube, ClevverTV. The first original channel is rather symbolic, as YouTube tries to appeal to a global audience, and one of the most sought-after demographics in advertising is Hispanics. But I’m a bit perplexed. Clevver Media’s Spanish-language channel is being considered a YouTube original, while their other channel is not?
Read the entire article at REEL SEO Online Video Guide.