NEW YORK, NY – Cristy Clavijo-Kish, Senior Vice President, Multicultural Markets for PR Newswire will participate in a panel at Multichannel’s Seventh Annual Hispanic Television Summit 2009, the signature annual conference for industry-influencers and leaders involved in the business of television and digital video targeted to the U.S. Hispanic and Latin American audiences.
Ms. Clavijo-Kish will be speaking on The Top Marketers panel, “How the Marketing Leaders Are Reaching Hispanics,” on Wednesday, Sept. 23, 2009 at 4:00 p.m., ET at the Marriott Marquis Times Square, New York. The panel will feature top executives from networks, pay TV and multimedia communications for a conversation about the costs and rewards of “selling digital video” to Hispanic consumers.
“Online video has quickly grown to become an essential communications vehicle for reaching the Hispanic population as it has proven invaluable in connecting with a wide array of economic and social audiences,” remarked Clavijo-Kish. “With the growing availability of tools and services specifically designed to create and disseminate video for the Hispanic community, including the Interactivo Multimedia News Release, businesses and organizations have seized upon the opportunity to leverage online video for building brands, launching products or simply making an impression with this dynamic demographic group.”