Class C: One Man’s Story

BY DEBORAH CHARNES
VP, Director of Public Relations, Bromley Communications

In Mexico and Latin America, where class distinctions traditionally are very marked, demographics are segmented by socio-economic status.  Class A and B are the top tiers, representing the most affluent.

Mexico’s association for market research, AMAI, describes Class A/B households as those that live in six-bedroom homes in exclusive neighborhoods with round-the-clock armed security guards. The head of household has a doctorate or master’s degree Read More »