BodenPR, which specializes in Hispanic PR, launched a series of studies analyzing the Latina market, to discover what issues move and inspire Latinas in the US. The first study, “Latinas and Social Media,” looked at eight websites and platforms where Latinas interact, to see what issues garnered the most buzz.

“[We’re going] into the platforms where we participate, like the Juanes fan page and Latina magazine, to see what is moving us and what is sparking conversation and what is not sparking conversation,” said Natalie Boden, president of BodenPR.  To read the full story from PR Week click here.

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