The best in Hispanic creative was celebrated last night at the Fourth Annual U.S.H. Idea Awards with a gala, which took place at the Colony Theatre in Miami, honoring the work of the industry’s most strategic and creative thinkers. With hundreds of entries received from creative talent in the U.S. Hispanic market across 14 categories with 135 subcategories, Circulo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announced a diverse slate of U.S.H. Idea winners. “We are excited to announce that we have more entries, more jurors, and more awards than ever; this speaks to our commitment and inclusiveness within the industry,” said Gustavo Lauria, president of Circulo Creativo and co-founder at We Believers. “The list of winners reflects the evolution of our market, with major advertisers, such as Clorox, Toyota, Volvo and California Milk Processor, coming away with multiple awards.” Forty-three campaigns earned 57 awards, following a rigorous review by an expanded international jury panel. In addition, five campaigns were selected as the “Best in Show” for the Top Five Idea Awards:  




1 – Brave

Grupo Gallegos

California Milk Processor


We Believers

Volvo North Miami Dealerships

3 – Más que un Auto



4 – Snow Graffiti


Mexico Board of Tourism

5 – Los Cabos Reselfies


Mexico Board of Tourism

As winner of the Best Idea of the Year, Grupo Gallegos will win two free Master Classes courtesy of Hyper Island, a creative business school focused on helping professionals learn how to adapt to changes brought on by the digitization of life. This reinforces Circulo and AHAA’s commitment to providing creative teams with education resources to continue elevating their work. A jury of the most decorated creative directors collaborated with Circulo and AHAA, including international jurors Jaime Rosado (JWT Puerto Rico – JURY PRESIDENT) and Cesar Agost Carreno (Ogilvy Latin America), and 20 of the most decorated creative directors from top agencies: Alma, BBQ Agency, Bravo Group, Casanova Pendrill, the community, Conill, d exposito and Partners, Diego + Kbar + Partners, Dieste, DLAtino, Lapiz, LatinWorks, Lopez Negrete Communications, MARCA Miami, Richards/Lerma, We Believers, Wing, Zubi Advertising Services, and *S,C,P,F… “Bringing together this jury panel was a highlight of this year’s U.S.H. Idea Awards and it ignited an important conversation of the role that Hispanic creativity plays in the marketplace,” said fellow juror Aldo Quevedo, chair of AHAA, Circulo board member, and principal/creative director at Richards/Lerma. “As more companies continue targeting the minority-mainstream, the creatives and agencies on this winning slate possess the insights, cultural cues, and relevant imagery and messages to captivate audiences and help grow a brand.” For a list of all winning campaigns, please visit For more information about Circulo Creativo visit or follow @circulousa on Twitter or Facebook. For AHAA, visit and follow @ahaa on Twitter or Facebook.

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