Chrysler Group LLC, the first automaker to eliminate the conventional owner manuals from its vehicles and offer industry-first vehicle-information apps, will now be the first in the industry to offer complete vehicle-information kits in Spanish for the U.S. market.
Customers will have their choice of an English or Spanish kit. And later this year, they will have the ability to access vehicle information online in either language at each of the brand websites.
“The Hispanic population accounts for more than 50 million people in the U.S.,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We want to establish clear communication with our customers in their preferred language and enhance their overall experience with our vehicles, dealers and brands.”
New Spanish vehicle guides contain the same information as the English guides that are available for each vehicle. The complete kit includes a variety of items including a brief user guide, tire warranty information, change-of-address cards, and a complete DVD with the owner manual, warranty information and video demonstrations.
Mopar Steps on Gas for Customer Care
Chrysler Group continues to enhance its customer-care services. Earlier this year, the company announced industry-first Sunday hours while also expanding weekday hours for its brand-specific customer-care telephone lines. All of the company’s customer call centers are based in North America.
In addition to expanded customer-care telephone service, Chrysler Group has also encouraged its dealership network to offer customers the convenience of Saturday service hours and Mopar Express Lane service for quick maintenance needs.
“We will continue to look for opportunities to connect with and support our customers,” said Gorlier. “And we will continue to fully support our brands and our vehicles in the marketplace.”
In addition to extended hours and express-lane service, Chrysler Group LLC also recently introduced Owner Connect, a website where owners may access their vehicle information at any time with any web-enabled device. Owner Connect also includes maintenance and service records.
PR Newswire (http://s.tt/1nfOf)