Chicago Agency Elemento L2 Makes Event Marketer’s 2014 “It” List for Second Year Running
Three-Year-Old Marketing Agency Elemento L2 Makes the “It” List Once More, Continues to Expand
Elemento L2 announce its inclusion on Event Marketer’s 2014 “It” List. The agency, which received the same honor last year, specializes in experiential, retail marketing, public relations and digital, and it works with clients to ensure their products, services and business objectives remain relevant in both general and multicultural markets.
“We are honored to have been included on Event Marketer’s It List once more, and in fact, the news has made celebrating our three-year anniversary even better,” said Marco López, founding partner and Executive Vice President of Elemento L2. “Our success so far has been driven by collaboration and innovative ideas that are a combination of great research, relevant insights and the diverse perspectives and experiences of our team members, and we are excited to continue to expand and grow across the U.S.
Elemento L2, founded in June 2011 by Marco López and Ivan López, currently has offices in both Chicago and Atlanta. Born a multicultural marketing agency, the company has quickly adapted to implement multicultural know-how to strategic general market and total market concepts as well. The agency currently boasts a strong client roster, with clients like Coca-Cola, Target, and finally, Get Covered Illinois – the state’s implementation of Obamacare – in the mix.
Elemento L2 has been working closely with the State of Illinois to lead the multicultural piece of the campaign, and their first enrollment period just closed this past April. Unlike programs in other states that attempted to use a plug-and-play approach to reach multicultural audiences, Illinois’ advertising and integrated marketing campaign communicated messaging based on relevant insights to target multicultural groups, such as the Hispanic, African American and Asian American populations. As of April 2014, Get Covered Illinois’ efforts granted health coverage to half a million previously uninsured Illinoisans and achieved 152 percent of the federal target established last September by the U.S. Department of Health and Human Services.
Elemento L2 has experienced its most rapid growth in the past 18 months, and its focus during this period has been creating a team made up of individuals with diverse, first-rate skill sets. Employees come from some of the most well known agencies and have worked with renowned global clients hailing from a broad spectrum of industries. Additionally, Elemento’s team members come from a variety of cultural backgrounds, which they believe allows them to truly understand the importance of creating and developing ideas that will flourish through both general market and multicultural lenses.
Most recently, Elemento L2 has fortified its public relations and digital teams. Additionally, the management team brought on Executive Creative Director Germán Chavez, who brings with him over 20 years of international experience from a slew of projects and industries, to lead the creative department