PepsiCo, Tyson, Among Those Teaming Up With Gowalla, Foursquare, Checkpoints to Offer Rewards for Purchase

The next hot place to check in might just be your grocery freezer aisle.

Consumer foods players are following in the footsteps of retailers like Gap and starting to acknowledge the potential location-based apps have for them. PepsiCo, Tyson and Seventh Generation are among the major companies teaming up with the likes of Foursquare, Gowalla and CheckPoints, promoting programs that reward consumers for picking up products and giving them added incentives to put that product in their cart.

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