WASHINGTON, DC – The U.S. Census Bureau is preparing to roll out what is likely the largest advertising campaign in U.S. government history, a $300 million effort to motivate Americans to take part in the 2010 Census.
The 2010 campaign, which begins in January and will last through the summer, includes $140 million worth of paid media, a website, PR, events and materials to promote the Census through more than 100,000 partners that range from storefront churches to Target Corp. To read the full story from AdAge click here.