Carlos Santana Partners with Casa Noble Tequila

Casa Noble Tequila proudly announced that music icon Carlos Santana has joined the Board and is now one of the owners of the brand.  Both Casa Noble and Carlos Santana share a vision and a passion for excellence, and will join together to inform the world about Casa Noble tequila, its rich history, traditions, and future. This new change will allow Santana to be involved in the continued development of the brand which is already recognized as one of the finest handcrafted spirits in the world.

The journey began with Carlos Santana’s constant desire to connect and discover other people who share his roots, values, and vision in business. Born in Jalisco, Carlos acquired a natural passion for the heritage of the Tequila culture. Read More »