Clear Channel Outdoor Holdings, Inc. today announced the appointment of Carlos San Jose as Market President for Chicago, one of the company’s largest operations. In his new role, San Jose will serve as a key member of Clear Channel Outdoor’s senior management team and will direct all aspects of branch operations including finance, operations, real estate, public affairs, marketing and sales. San Jose’s diverse management and sales experience in media will contribute significantly to the acceleration of Clear Channel Outdoor’s audience-based selling that is empowered by digital transformation, new capabilities and efficacy measures.
“We’re committed to having the best talent strategically leading our team and our out-of-home media investments, while also serving as our ambassador to all of Chicago’s community stakeholders. Carlos is a savvy and well-respected media executive who will undoubtedly enhance the business contribution we make in this remarkable city.”
“As the third-highest ranked DMA in the US, Chicago is an extremely important market for Clear Channel Outdoor and our partners,” said Suzanne Grimes, President and Chief Operating Officer, Clear Channel Outdoor – North America. “We’re committed to having the best talent strategically leading our team and our out-of-home media investments, while also serving as our ambassador to all of Chicago’s community stakeholders. Carlos is a savvy and well-respected media executive who will undoubtedly enhance the business contribution we make in this remarkable city.”
In addition to optimizing the development and use of Clear Channel Outdoor’s media inventory in Chicago, San Jose is responsible for forecasting revenue growth, developing effective business strategies in a dynamic environment, and developing relationships with local constituencies including advertising clients and their agencies, local elected officials, other governmental entities and community groups. In conjunction with leading and developing the team, San Jose is responsible for creating an environment that ensures the highest standards for services and stewardship of the business in the local community. San Jose will report directly to Clear Channel Outdoor’s Senior Regional President, Gene Leehan.
San Jose brings over 25 years of sales and management experience in both Spanish and English-language media to his new role. Most recently San Jose was the Senior Vice President and General Manager of Telemundo ZGS Group, Orlando where he was responsible for all operations, maximized revenues, and assisted to develop the market’s top Spanish-language news team. Previously, he served as Senior Vice President and General Manager for Univision Television Group Chicago where he also led the organization’s financial success and the development of Chicago’s top rated Spanish-Language news team, one that garnered 15 Emmy’s during his two-year tenure.
“Out-of-home is in an amazing position to elevate its role in the media mix and I can think of no more exciting place to be a part of this than at Clear Channel Outdoor in Chicago,” said San Jose. “I am looking forward to bringing the full breadth of my media experience in television and radio to bear on this exciting opportunity. With digital enhancements and the impact of the mobile connected consumer, out-of-home is moving from one of the oldest mediums to one of the most exciting new options for advertisers.”