For the second year in a row, an advertising agency walked away from the Cannes Lions International Festival of Creativity with the top award in the PR category.
This marks only the third year judges have given an award for public relations at the prestigious Cannes festival. In those three years, two traditional ad agencies have captured this prize. Last year, TBWA\Chiat\Day of Los Angeles won the Grand Prix in the PR for its work on behalf of Gatorade. In 2009, the Australian-based firm Nitro—which bills itself as an interactive marketing agency—won the top prize.
Dave Senay, president and CEO and Fleishman-Hillard and PR jury chief, said this trend of Cannes PR winners might serve as a “wake-up call” for the industry.
Read the entire article at PR Daily.