Discovery Familia announced that its public affairs campaign “Escucha Tu Corazon” (Listen to Your Heart) has received an Honorable Mention by the trade organization CableFAX. The awarding ceremony took place at a breakfast held on Monday at the Grand Hyatt in New York City.

Discovery Familia launched the “Escucha tu Corazon” (Listen To Your Heart) initiative to raise awareness and educate Hispanic women about heart disease, including their risk factors. The national initiative included special on air programming, Public Service Announcements (PSAs), a microsite specifically created to provide information on the subject, and a special collaboration with the The Heart Truth®, a national campaign for women about heart disease sponsored by the National Heart, Lung and Blood Institute (NHLBI).

As part of the collaboration with The Heart Truth® campaign, Discovery Familia created PSAs that featured Jeannette Torres-Alvarez, the official ambassador for Discovery Familia. The PSAs included information on risk factors such as being overweight and diabetes, and ways to prevent heart disease. As the network’s ambassador and representing Hispanic women, Jeannette was also invited to participate in the The Heart Truth’s Red Dress Collection 2012 Fashion Show in New York City. The main purpose was to raise awareness of the #1 killer of women and prompt women to take action to lower their risk for heart disease.

CableFAX honors the most outstanding communications initiatives and programs in the highly competitive and dynamic Cable arena. The coveted awards set the industry benchmark for excellence across all areas of sales, marketing and public relations.

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