LA JOLLA, CA. — Fresh off a deal to become the official
video gaming channel for MSN Latino, Busca Corp. is taking its public
relations to a new firm. Following an agency review, the Hispanic
digital entertainment network determined DiálogoPR could best capture
the brand’s revitalized direction. DiálogoPR ‘s Hispanic market
expertise and seasoned agency team were key decision factors for the
La Jolla-based company. Billings were not disclosed.
Through a family of Internet properties, which includes LevelUp,
Deporte1, MetaTube, Buscatodo and Tarreo, Busca Corp. provides
Internet users with access to a variety of content and resources that
promote social interaction, information distribution, and overall
consumer gratification.
“Busca Corp. has tremendous growth potential,” said Lucía Matthews,
Director at DiálogoPR. “The timing is right to help take this dynamic
brand to the next level by helping to expand their user base.”
The PR campaign includes Hispanic consumer and industry education on
the benefits of Busca Corp.’s websites and its platform development
service.
“We are very excited about our new partnership. DiálogoPR ‘s
reputation for Hispanic brand positioning strategies and return on
investment is well-known. The agency’s strength in these areas as
well as its personality, aligns well with our current and emerging
needs.”