San Antonio-based Hispanic ad agency Bromley Communications is shutting its doors after 34 years. Co-founder Ernest Bromley, a pioneer in the Hispanic market industry, delivered the sad news to the agency’s 40 employees this week. Bromley’s client list prominently featured General Mills brands, including Cheerios, Fiber One, Yoplait, Pillsbury, Totino’s, Pillsbury and Progresso. Advertising Age reports that those brands are likely to go to Casanova Pendrill and Conill, the Hispanic shops for General Mills’ main creative agencies, Interpublic’sMcCann Erickson and Publicis Groupe’s Saatchi & Saatchi. One agency exec said that independent shop Grupo Gallegos might also get one of the General Mills brands. Bromley also handles Western Union. A decade ago Bromley Communications was the biggest Hispanic agency in the nation. The shop is No. 22 in the top Hispanic agency ranking in Ad Age’s Hispanic Fact Pack, with estimated revenue of less than $10 million. Ernest Bromley indicated he will pursue a PhD in consumer behavior, a lifelong dream of his.
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