Briabe Mobile, a mobile marketing agency targeting U.S. Hispanic, African and Asian American consumer groups, has named Matias Mendigochea as Director of Sales and John Curtis as Director of Business Development and Strategic Engagement. This follows a $2 million dollar investment and joint venture announcement with Stochasto Holdings AS of Norway, a leading mobile technology investment firm.
Matias Mendigochea comes to Briabe with over 12-years of advertising and marketing experience in the Latin American and US multicultural markets. His career originated in advertising with JWT in Mexico City and later recruited to Los Angeles, where he continued to grow his professional acumen with the leading marketing communications brands. With a comprehensive understanding of a diverse cross-section of businesses, Mendigochea previously worked with name-brand entities that included Ford, Boost Mobile, 20th Century Fox, Infiniti, Motorola, Nestle, Nike, Sears, Toyota and Warner Lambert. Based in Los Angeles, Mendigochea’s role will encompass growing the company’s sales team, as well as enhancing agency and brand relationships nationally.
Based in New York, John Curtis joins the company with 22-years of hands-on experience in the development of “urban markets disciplines” and is tasked with growing Briabe’s footprint in the multicultural marketplace. John will focus on new business opportunities driven by the shift in media consumption to mobile by urban and largely multicultural users. John is both a strategic and tactical marketer, with decades of hands-on experience in multicultural/ethnic marketing. He has worked with blue chip clients, such as: Gillette, Citibank, United Airlines, Kraft Foods, Hillenbrand, Kentucky Fried Chicken, State Farm, Epiphany Media, Vlisco, Miller Beer, Saturn Motors, agencies like Y&R, Ogilvy, BBDO and FCB. In his new position with Briabe, Curtis is tasked with further building out Briabe’s relationships with brands and agencies in New York and Washington D.C.