Hispanic public relations pro Jorge Plasencia, Chairman and CEO of Miami-based advertising and public relations Republica, has been named Vice Chairman of NCLR (the National Council of La Raza).

Plasencia is among five other individuals named as the newest members of the Board of Directors of NCLR, the largest national Hispanic civil rights and advocacy organization in the United States.

New members confirmed at the June 2010 NCLR Board of Directors meeting in San Antonio include Julie Abrams, Chief Executive Officer of Women’s Initiative for Self Employment in San Francisco, CA; Beatriz Olvera Stotzer, Chief Executive Officer of NEWCapital, LLC in Los Angeles, CA; Ernest “Gene” Ortega, President of Rural Housing Inc. in Albuquerque, NM; Laura Rodriguez, Principal at The Raben Group in Los Angeles, CA; and J. Walter Tejada, Arlington County Board Member in Arlington, VA.

In addition to Plasencia, the Board also held elections to choose current members to serve as officers and at-large members of the Executive Committee. Dr. Juan Sánchez, El Presidente/CEO and Founder of Southwest Key Programs, Inc. was elected Secretary; and Anselmo Villarreal, President and CEO of La Casa de Esperanza, was elected Treasurer. Newly elected at-large members include Linda Mazon Gutierrez, President and CEO of Hispanic Women’s Corporation; James Padilla, Retired President and COO of Ford Motor Company; Nilda Ruiz, President and CEO of Asociación Puertorriqueños en Marcha; and RenataSoto, Executive Director of Conexión Américas.

“I am excited to welcome new members to NCLR’s Board of Directors and look forward to collaborating with those who have taken on a new role in the Executive Committee. They have all shown a deep commitment to the Latino community and visionary leadership in areas that are at the forefront for NCLR’s advocacy and programs. Their contributions will be invaluable as the Board works to guide NCLR during a time of great national change,” said Daniel R. Ortega, Jr., NCLR Board Chair and attorney at the law offices of Roush, McCracken, Guerrero, Miller & Ortega in Phoenix, Arizona. Mr. Ortega has served on the NCLR Board of Directors since 2003. He was elected as Chair in 2009 and unanimously reelected as Chair at the June Board meeting.

“NCLR will benefit from the broad experience of these accomplished leaders as our community navigates through times of economic uncertainty and growing political clout. NCLR meets many opportunities and challenges, and we look forward to a continued close relationship with our Board as we work to improve opportunities for Hispanic Americans,” said Janet Murguía, NCLR President and CEO.

NCLR’s Board currently has 21 members including elected officials and representatives of community-based organizations, the corporate sector, and academia. Board members reflect the diversity of Hispanic nationality groups and the geographic distribution of the Hispanic population, and the bylaws stipulate that the Board include equal representation of men and women.