BodenPR has been selected by the Latin America division of Jarden Consumer Solutions, makers of Oster, Oster Beauty and Bionaire products, to provide public relations services for JardenCS’ Oster, Oster Beauty and Bionaire branded products.
“BodenPR’s strategic thinking, expertise in reaching the female consumer and creative blogger and social influencer strategies led us to select the agency,” said María Carrasquillo, Senior Marketing Director for Jarden Consumers Solutions Latin America.
The Oster, Oster Beauty, and Bionaire brands will leverage BodenPR’s diversified services to increase media coverage and celebrity engagement, as well as blogger and influencer coverage. BodenPR will also support the company’s social responsibility efforts.
“Latin America is home to an enormous number of new influencers – from Viners to mom bloggers – who are greatly influencing the purchase decisions of Millennials, moms and more,” said Natalie Boden, Founder and Managing Director of BodenPR. “We look forward to supporting Jarden Consumer Solutions in building powerful public relations, influencer and content marketing campaigns that engage these new influencers and generate measureable results for the brand.”