In a move that is sure to cheer Hispanic marketers and Latino bloggers alike, Facebook just issued the following statement regarding the use of promotions on Facebook:
Promotion Policy Changes
We have some exciting updates regarding the administration of promotions on Facebook:
- We no longer require prior written Facebook approval to administer a promotion on Facebook.
- We no longer require a minimum media spend threshold to support the promotion.
As a result of these changes, you can now run a promotion on Facebook without seeking approval or permission from Facebook.
Please note that any promotion you administer is still subject to ourPromotion Guidelines , and that these guidelines require that the promotion be administered on Facebook Platform. As a result, in addition to complying with our Promotion Guidelines, promotions on Facebook must also comply with our Facebook Platform Policies .
While promotions must continue to adhere to our policies, we think this update will create new opportunities for brands and developers on Facebook Platform.