Kellogg’s Breakfast in America Survey of 14,000 Americans of varying ethnicities, income levels, geographic regions and ages revealed that the vast majority of Americans feel breakfast is important. Yet, the reality of hectic mornings makes it difficult to fit the meal in every day. Today, the company released highlights of how Hispanic moms responded to questions about daily breakfast habits.

The survey found that while 9 in 10 Hispanic moms want their kids to eat breakfast every day, 40 percent report that their child doesn’t eat breakfast daily. According to nutrition experts, missing this important meal is not ideal, as eating breakfast in the morning helps children focus in the classroom and provides strength to engage in physical activity.

Other key findings of how Hispanic moms responded in Kellogg’s Breakfast in America survey include:

  • Nearly two- in-five Hispanic moms believe that breakfast is the most important meal of the day and ensure that their child has breakfast on a daily basis.
  • Hispanic moms are 20 percent more likely than moms overall to get up early to prepare their children’s breakfast.
  • Hispanic moms are 17 percent more likely than moms overall to say their family brings breakfast to work or school. Cereal is a great snack to keep the body nourished throughout the day.

Kellogg, which sponsored the survey, has convened the Kellogg Breakfast Council – seven third-party nutrition experts dedicated to helping people understand nutrition information and incorporate nutritious foods and habits into the diet. Sylvia Melendez-Klinger, registered dietician of the American Dietetic Association and a licensed dietician nutritionist, is a member along with six others members in the fields of community, child and school nutrition; food security; weight management; public health; family and consumer science; and boomer health.

To learn more about the health benefits of breakfast and cereal, visit

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