PRSABrands should be aware. On the level of engagement, online and offline, the brand is highly visible. It’s visible to competition, customers and employees. Social, mobile and online media are tools that brands should use to further bond with their customers, but these channels are only relevant to a brand if its customers can be found.

Being social and being relevant with these media can make a brand top-of-mind with its customers. If executed correctly, it can lead to future success of brands.

This week’s PRSA “Friday Five” post — an analysis of the week’s biggest PR and business news and commentary — explores the different approaches that brands can take in the social realm to gain an edge on the competition, strategically connect with key influencers and consumers, and remain relevant now and on into the future.

Read the entire article at PRSAY.

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