– Connecting brands, agencies and non profits with Latino bloggers will take center stage at Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference, that will take place in Los Angeles, April 6-8, 2011.

A partnership of the Hispanic Public Relations Association (HPRA), the Hispanic PR Blog and the soon-to-be-launched Latino social media content/networking site Hispanicize.com, the conference will be held at Hollywood’s famous Renaissance Hollywood Hotel & Spa. The event’s web site is http://www.hispanicprconference.com.

“Our 2011 conference will feature the nation’s biggest brands and the most engaging Latino bloggers in a backdrop that is all about PR and social media professional development and networking,” said Lourdes Rodriguez, HPRA President Los Angeles. “Given that L.A. is where HPRA all started 25 years ago we are especially proud to bring the conference home.”

Event organizer Manny Ruiz, co-founder of the Hispanic PR Blog and Hispanicize.com, says the 2011 edition builds on – but does not change – everything that attendees raved about at the 2010 conference.

“This one will be much bigger and better because the Census results will be out and we’re going to do everything to help brands meet with the Latino bloggers,” said Ruiz. “Once again we’re going to deliver a world-class conference with the style and substance that we’re known for.”

Content and Networking

Hispanicize 2011 is a three-day event that will include keynote presentations and nearly two dozen in-depth professional development sessions featuring most of the Hispanic marketing and social media world’s top speakers and presenters.

In order to help brands, agencies and other organizations connect with bloggers the conference will offer special VIP event sponsorship opportunities as well as a large exhibition area where products/services can be showcased.

Empowering Non-Profits

A key component of this year’s conference and a new tradition that’s being championed by HPRA and Hispanicize is the focus on empowering non-profits with specialized market trainings. As part of this new tradition, the first half day of the event will be devoted to equipping non-profit organizations attending the conference with free media training and social media marketing workshops that traditionally cost thousands of dollars.

National Advisory Board

A prestigious 25-member national conference advisory board will be announced shortly that will be responsible for all of the content of the conference. A national call for presentations will also be announced on November 2. In the meantime, to learn more about the conference go to www.HispanicPRConference.com, email inquiries to conference@hispanicprblog.com or contact 305.321.5002.

About the Hispanic Public Relations Association (HPRA)

HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information visit http://www.hpra-usa.org.

About the Hispanic PR Blog

Founded by multicultural public relations veterans Manny Ruiz, former CEO of Hispanic PR Wire, and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog is the Hispanic market industry’s top source for news and views focused on Hispanic public relations and social media marketing. The blog and its daily newsletter regularly features columns, stories, white papers, job postings, calendar events and more.

Hispanic Media Trainers, LLC, is the parent company of Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference, the soon to be launched website for Latino bloggers and brands called Hispanicize.com and the bilingual creative parenting blog, PapiBlogger.com. You can follow the Hispanic PR Blog on its Facebook Fan Page at http://www.Facebook.com/hprblog or on Twitter @HispanicPR. To follow Hispanicize, go to http://www.Facebook.com/Hispancize or go to our Twitter handle @Hispanicize.

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Lourdes Rodriguez
tel: 626-403-3200, ext. 211
Email: lourdes@vpepr.com


Hispanic PR Blog
Angela Sustaita-Ruiz
tel: 305.321.5002

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