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Hispanic PR Blog

8 Dec, 2010 0 Hispanic Social Media Insights 0 brand marketing / Branded Content

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Most Marketers Shift Toward Branded Content
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Majority consider it a tool for education

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Marketers are recognizing the value of magnetic content over traditional disruptive forms of advertising, according to research from the Custom Content Council in partnership with branded-content newsletter ContentWise.

Overall, 68% of companies said they were shifting from traditional forms of marketing to more emphasis on branded content, including 61% who reported a moderate shift and 7% who said their shift was “aggressive.” Read More »

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