Brand Loyal Hispanics Stay Faithful to Favorite Personal Products

When times are tough, con­sumers typically opt­ for less-expensive prod­ucts in order to save money. Although lower-income house­holds are more likely to trade down, one group breaks the mold—Spanish-dominant His­pan­ics. In fact, lat­est research from Mintel finds that lower-income, Spanish-dominant His­pan­ics are still buy­ing name brand per­sonal care prod­ucts at a higher rate than their English-dominant counterparts. Read More »