During the PowerMeter100 ceremony at The Museum of Fine Arts on Tuesday, Boston TweetUp co-founder Joselin Mane was distinctly recognized among 100 of the most influential Latinos in Massachusetts. El Planeta, New England’s largest Hispanic newspaper, coordinated the event. Mane is an expert in the areas of networking and social media. Through his website, BostonTweetUp.com, Mane has connected people of similar interests through networking events otherwise known as tweetups.

On December 16, Mane held his second annual MegaTweetUp event, which became the largest non-branded tweetup in the world. This December will bring Boston its 3rd annual MegaTweetUp, which promises to be an even bigger success. Described as an “event about events,” the MegaTweetUp showcased the best of what Boston has to offer in the realm of social media. The tweetup attracted the brightest minds in several fields for a night of networking and sharing.

The event also highlighted 2010’s most innovative tweetups and the organizers who put them together. Social media savvy students from Boston University and Emerson College’s Social Media and Marketing class #ESM were also present at the event to form a Social Media Control Center which monitored the social footprint of the entire event using metrics and measuring tools such as Radian 6 and TweetReach. The event gained 1,548 tweets and reached a total of 370,303 people. The hashtag #MegaTweetUp was a trending topic in Boston for three days. Mane is looking to extend the MegaTweetUp brand to cities across the world in the future.

A tweetup can be defined as an impromptus gathering of people with similar interests that met on Twitter. Tweetups can be especially helpful for people who can’t physically attend an event, but can follow the live hashtag feed on Twitter. Not only does Mane promote tweetups, but he also helps brands and agencies develop and execute their own events.

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