IRVINE, CA – Boost Mobile®, the division of Sprint (NYSE: S) that offers wireless phones and services with no contracts, credit checks or activations fees, announced today the selection of New York-based agency The Vidal Partnership (TVP) as AOR for Boost Hispanic public relations initiatives. As AOR, TVP will be responsible for developing a PR strategy supporting Boost’s Sin Abusos marketing campaign, as well as the brand’s key Hispanic initiatives on a national and local level.
“Our partnership with TVP will help Boost establish and strengthen our connection with the Hispanic community, who we believe can benefit from Boosts unlimited $50 plan,” said Shawn Glisson, field communications manager for Boost Mobile Communications. “As we continue to ramp up our efforts in the community, we will look to TVP to help us communicate Boost’s unique offering to consumers, which include good value, quality service and transparency.” To read the full story click here.