For the second year in a row, the Marcus Graham Project, which aims to mentor minorities in the media industry, has partnered with the grassroots volunteer campaign SERVE 60 for a social media experiment called The Boomerang Effect, a weekend-long event taking place in March that aims to address and correct the lack of diversity among executives in advertising and marketing.

“We want to unite diverse professionals and leaders to the next generation,” Lincoln Stephens, the founder of the Marcus Graham Project, told Adweek. “We hope to inspire people to become mentors and pay it forward and give back”.

Read the entire article at BrandWeek.

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