Sensis was selected as agency of record (AOR) by Bonadea to help the maker of aguas frescas raise awareness of its products. The goal is to target young adults – both Hispanic and non-Hispanic – who want authentic, ready-to-drink aguas at a time when major food conglomerates are trying to break into the market.
Bonadea’s aguas are sweetened naturally with agave nectar which is indigenous to Mexico. The flavors – jamaica, tamarindo, guayaba, and mango – offer an alternative to the mass market sodas that currently permeate the market.
Sensis is planning a guerilla, social media-based ad campaign to push the 2-year-old beverage company beyond its loyal base and introduce its drinks to an audience eager to taste something authentic.