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17 Aug, 2010 1 Hispanic Social Media Insights 1 Blue Ocean Strategies / Hispanic Market / Jose Villa / Sensis

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‘Blue Ocean’ Strategy for Hispanic Marketing Competitive Advantage
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Jose Villa is CEO of Sensis Agency

BY JOSE VILLA
President, Sensis Agency

To continue my rant regarding the paltry 5% of Hispanic ad spend that went to digital media reported in the 2010 AdAge Hispanic Fact Pact, I started thinking about the positive potential of this statistic.

Think about this way – no one will argue that the Hispanic consumer isn’t important (there are $6 billion reasons why they are important, ask Univision and Telemundo). Read More »

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