This fall, Blue Moon Brewing Company® is embracing its artfully crafted heritage by partnering with Los Angeles-based artist Wenceslao Quiroz to create a mural in the Boyle Heights neighborhood of Los Angeles. The mural will be a rendition of one of Quiroz’s unique works and will be completed in time to close out Hispanic Heritage Month on Oct. 15. To inspire further beautification in the community, Blue Moon will make a donation to the Social and Public Art Resource Center (SPARC).
The mural site, located on a wall at 2001 7th St. in Los Angeles, is one of many walls that have been used as canvases for illegal graffiti in Boyle Heights, an issue SPARC has been working to alleviate for more than 30 years. Blue Moon’s $5,000 donation to SPARC will help fund future art projects in the area.
“We are excited to continue building on SPARC’s legacy of public arts projects in the community and to be able to support the arts in L.A.,” said Keith Villa, founder and head brewmaster at Blue Moon Brewing Company. “L.A. is known for its history of Latino muralists, so we are delighted that Blue Moon can help expand on SPARC’s efforts to help preserve the city’s colorful landscape.”
Quiroz’s celebration of culture in his artwork made him a clear choice for Blue Moon, whose founder has also drawn inspiration from his own Hispanic heritage when it comes to his art of brewing. Similar to Villa, Quiroz adheres to a strong work ethic that promotes unity and empowerment.
Locals will have an opportunity to meet Quiroz Oct.15 at 6 p.m. at a restaurant on East 7th St. and Mateo St. across from the mural site. The meet-and-greet will also include a short program to present SPARC with the donation and celebrate the completion of the mural.
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