Having seen how PRs see bloggers in my previous survey, I was interested to look at things on the other side of the fence. So this time, I surveyed 116 bloggers to get an insight into their relationships with UK PR people.

My preconception was that PRs have got a lot to learn and may end up falling for the same mistakes in blogger relations as many do in journalist relations. Looking at the results, however, there’s reason for optimism… despite my attention grabbing headline.

So, here goes…

First the good news: there are lots of PRs out there providing bloggers with what they need. In fact bloggers say that 37% of PRs have an understanding of their needs as a blogger and work in the right way with them.

Read the rest at Red Rocket.