Middle-Class Images Abound, but Advertisers Are Ignoring Single Moms, Gays and Lower-Income African-Americans at Their Peril

Mention the word “urban” and marketers see a young black man with headphones, fresh sneakers and a slick cellphone, bobbing his head to a hip-hop soundtrack down a graffiti’d city street. That’s the hackneyed image of the African-American consumer portrayed in many campaigns.

Read the entire article.

Leave a Reply

Your email address will not be published. Required fields are marked *