The event was part of the Billboard Latin Music Conference Presented by State Farm in Association with AT&T
Universal Music Latin America, Universal Music Latin Entertainment, Cardenas Marketing Network, and Alma DDB were honored at the First Annual Billboard Latin Music Marketing Awards for presenting the best campaigns, collaborations and creative visions from Latin music over the past year. Sponsored by Telemundo, the event took place at the Eden Roc Renaissance Miami Beach during the 22nd Annual BillboardLatin Music Conference Presented by State Farm in Association with AT&T that took place from April 26 to 28.
Reflecting the new trends in Latin Music Marketing and the new forms of innovation and creativity in the industry, the Billboard Latin Music Marketing Awards recognized and honored the best marketing, branding and sponsorship campaigns that used Latin artists and songs during the last year. The event was part of the newly added The Marketing Exchange Hosted by Telemundo and Mun2, and included welcome remarks by Don Browne, President of Telemundo Communications Group.
Winners of the Billboard Latin Music Marketing Awards are:
Best Print Campaign:
– Universal Music Latin America for Para Ellas featuring David Bisbal
Best Online or Social Campaign:
– Universal Music Latin Entertainment for Don Omar: King of the Internet
Best Tour Sponsorship:
– Cardenas Marketing Network for Vive tu Musica with 5™ featuring Daddy Yankee & Reik
Best TV Campaign:
– Alma DDB for House Party featuring Bomba Stereo/ Systema Solar / El Tambor de la Tribu
Winners to the Marketing Awards were determined by a panel of judges that included The Marketing Exchange moderators: Borja Perez, VP of Integrated Solutions & Digital Media, Social@Telemundo, Telemundo Communications Group; Cynthia Corzo, Editor, Hispanic Market Weekly; and Kevin McKiernan, President/CEO, Creative License. Judges voted independently and confidentially and their votes were tabulated to determine the winners. Winning campaigns were submitted by advertising agencies and record labels and were executed during the eligibility period of January 1, 2010 to December 31, 2010.
The Marketing Exchange also featured the panels: Effectiveness of Local Branding highlighting a conversation with agency and brand experts; The Art of Synching and Licensing, which focused on how to get your track and artist on television, commercials and film; Sponsor Me, I’ll Play For You, which demonstrated how to develop and maximize partnerships between artists and brands; and My Big Vast Social Network, which explored the timely subject of optimizing and monetizing social sites.