NEW REPORT: Nealy Half of New Generation Latinos Want More Bilingual/Bicultural Content
The Maximo Report” co-sponsored by Tr3s takes an in depth look at the role of media, entertainment, digital media and marketing & advertising among New Generation Latinos (NGLs)
Tr3s: MTV, Musica y Mas, the bilingual/bicultural network for U.S. Latinos, unveils research findings from The Maximo Report, a new study co-sponsored by Tr3s, and conducted by Motivo Insights, LLC and the New Generation Latino Consortium (NGLC) that uncovers key insights into the growing young, bicultural Latino.
The report is the first-of-its-kind conducted with this demographic, combining both quantitative and qualitative methodologies with 14-34 year old Latinos, both U.S. and foreign-borns that have lived in the U.S. for 15 years or more. Key findings will be unveiled in the coming weeks to reveal the role of media, entertainment, digital media and marketing & advertising in their US Latino lives. Additional areas explored in the research include the content this group consumes as well as language preferences based on their acculturation.
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