Big Lots Increases Social Media Presence to Connect with Hispanic Customers
Big Lots announced the launch of Big Lots Latino, a new Spanish language information hub for Hispanic customers. Big Lots Latino, which provides culturally relevant information including tips and ideas on home decor, beauty & health, food & recipes, and crafts, is just one additional way the Company is diversifying its multicultural outreach to this rapidly growing segment of the U.S. population.
“Big Lots wants to be a part of the online conversations our customers are having about our brands,” stated Andrew Stein, Big Lots Senior Vice President, Chief Customer Officer. “As a leading discount retailer, it’s important for us to understand what resonates with her and deliver information in ways that help her make more informed purchasing decisions.”
In addition, Big Lots recently expanded its social media presence with Spanish language pages on Facebook and Twitter. The Company is proud to work with leading Latina bloggers like Kathy Cano-Murillo of Crafty Chica, Pattie Cordova of Living Mi Vida Loca, and Rocio Chavez of Your Sassy Self to provide insights on the latest trends in DIY projects.
Customers can visit the following sites for more information: