WEST PALM BEACH, FL – As part of a focused foray into blogs Quepasa Corporation announced two new initiatives with Beverly Hills plastic surgeon Dr. Robert Rey. Dr. Rey, who was born in Brazil, is an accomplished surgeon, medical consultant and author, best known as the star of the reality series “Dr. 90210” on the E! Network.
Under an existing partnership, whereby Dr. Rey maintains his online health and beauty community comprising over 40,000 members on Quepasa.com, both parties are now extending the online community’s functionality and reach via two new initiatives:
1. Dr. Rey´s micro blog, allowing Dr. Rey to share his day-to-day experiences with all of the members of his Quepasa community; and
2. Dr. Rey´s health and beauty tips via SMS; Dr. Rey, in partnership with Quepasa, will offer mobile subscribers throughout Latin America the opportunity to subscribe to daily health and beauty tips via text. The relationship will be a revenue share arrangement with Dr. Rey where we leverage his current Quepasa community membership to kick off the service.
Both initiatives are due to be implemented during the fourth quarter of 2009.
“Dr. Rey has been a critical element of our premium entertainment strategy, particularly in Brazil, where we are jointly developing additional online and offline ventures,” said John C. Abbott, Quepasa’s CEO.