Terra received an award for Best iPad Experience at the first annual User Experience Awards 2011 during Internet Week.
Three months ago, Terra incorporated a new navigating technology using the HTML5 technology for iPad that offer users a more enjoyable experience when navigating through the Terra.com content.
With the HTML5 technology, it is unnecessary to download an application and its frequent updates. This offers a much faster loading time compared to the traditional model of HTML.
Terra’s app features: full screen navigation, possibility to store websites for offline reading, endless tabs and text search.
“This award recognizes our commitment to innovation, our investment in creating products appropriate for new devices and our dedication to always offer the best user experience,” said Sandra Pecis, Terra’s Vice President of Media for Latin America and the US.