Yahoo! Inc. and People en Español launched the fifth annual Bello 51 program to discover a previously unknown Hispanic beauty who will be featured in People en Español’s “50 Más Bellos” (50 Most Beautiful) issue. The Bello 51 consumer contest provides Yahoo! en Español users with the opportunity to submit their photos and vote for the most beautiful, with one lucky winner receiving the title of People en Español’s “51st Most Beautiful” person. http://www.51bello.com
Designed to creatively engage young, bilingual, and bicultural Hispanics, Bello 51 offers marketers seamless brand integration. This year’s sponsors are Maybelline New York, Garnier, and 7UP. Maybelline New York and Garnier have participated in Bello 51 since inception, and will be the exclusive sponsor of Bello Style, a feature beginning in March where readers can use a rating scale to determine the wardrobe that the winner wears during the Bello event.
“This annual contest commands a high level of user engagement and it’s something our readers look forward to all year long,” said Monique Manso, publisher of People en Español. “Along with Yahoo! en Español and our partners Maybelline New York, Garnier, and 7UP, we are able to deliver a first-class experience that benefits all of our audiences and brands.”
“7UP, through the Bello 51 franchise, supports consumers in their quest to be the 51st Mas Bello and is proud to celebrate what makes Latinos unique. This property is refreshing, just like 7UP,” said Olivia Vela, director of multicultural marketing for Dr Pepper Snapple Group.
People en Español‘s signature “50 Most Beautiful” issue brings together the 50 most popular Hispanic celebrities in TV, film, and music. The Bello 51 search provides a unique opportunity for a non-celebrity to be featured in this glam-packed issue. For official rules and eligibility in English: http://es-us.omg.yahoo.com/bello51/rules/ In Spanish: http://es-us.omg.yahoo.com/bello51/reglas/