MiTu Network was created to cater to the growing Latino demand for creatively packaged how-to, help-oriented content for bilingual and bicultural audiences in the US and abroad. With the exploding number of U.S. Latinos watching video on YouTube, MiTu offers a compelling alternative to traditional Hispanic programming and media opportunities for viewers and advertisers. Programming will feature a mix of English and Spanish language content that will aim to both entertain and be a resource for Latin audiences focusing content around six key channel categories: Health, Beauty, Food, Family, Style and Design. Currently in its preview phase, MiTu will officially launch April 30th, prior to their Digital Content NewFronts presentation in New York on May 2, 2012.
Beehive Group is Los Angeles based boutique marketing agency that specializes in Latino engagement. They are working with MiTu on both B-to-C and B-to-B launch strategies, including overall marketing guidance, launch events, and press and publicity. In addition, Beehive Group is working with MiTu to develop a vlogger loyalty and engagement program for their content-makers.