Beech-Nut Nutrition Corporation taps Hispania Public Relations to be its Hispanic PR agency of record
Miami-based Hispania Public Relations, Inc., one of only a handful of national, 100% minority-owned, Hispanic public relations firms in the country, has been chosen Hispanic P.R. agency of record by Beech-Nut Nutrition Corp. The announcement was made today by Hispania Co-owner and President Sergio Lopez-Miro.
“We’re proud and excited to partner with Hispania, whose PR expertise and first-hand knowledge of the Hispanic market nationally is second to none,” said Andy Dahlen, Vice President, Marketing at Beech-Nut. “Hispania’s history of creativity, flexibility and over-delivering for its clients, combined with their personalized service by senior staff, were very important factors to us in picking a Hispanic agency.”
Established in 2001, Hispania is a results-oriented agency with a reputation for excellence. Some of its most important current and former accounts include such well-known national brands as Yoplait®, Honey Nut Cheerios®, Box Tops for Education®, Bisquick®, Scott®, Huggies®, Kleenex, Subway® Restaurants and General Mills’ multi-brand Hispanic platform Qué Rica Vida®. The agency prides itself on having one of the most comprehensive data bases of Hispanic media outlets in the country, as well as personal and long-standing relationships with their editors, producers and reporters.
“Those relationships are essential to successful PR campaigns, even in this age of electronic PR and emphasis on social media,” López-Miró said. “The term ‘public relations’ speaks for itself – This is a business that continues to be about relationships first and foremost. Our media relationships, along with our expertise in developing and positioning clients’ stories in ways that make them attractive to the press, guarantee our placement of even the most difficult stories.”